Google has unveiled a compilation of the 100 products that generated the most searches, which is undoubtedly of interest to data enthusiasts.

While many shopping guides are readily available, they often come from companies pushing their products or journalists who evaluate only a small selection. In contrast, Google possesses a vast dataset comprising 45 billion product listings, allowing them to identify trends with unprecedented precision. Although they also sell products, their selection is significantly more extensive. Notably, the striking detail was not just the popularity of items, but the incredible surge in search interest for many products, typically fueled by platforms like TikTok or highlighted in the news.

Many items have always been popular, but this year witnessed unprecedented peaks in search activity. This isn’t surprising; products such as LEGO, OPI nail polish, and indoor gardens consistently rank high in searches. However, what’s intriguing are specific products within these categories that have seen extraordinary increases in interest. For example, the oversized bean bag chair known as the Pillowsac from Lovesac experienced a staggering 665% rise in searches, while the e.l.f. Cosmetics Halo Glow Liquid Filter saw a massive explosion in searches by 5000%.

Surge in Retro Toy Searches

Amidst the buzz surrounding the newest gaming innovations, “retro” emerged as the most searched term for handheld consoles. For those in search of retro products, a rechargeable game console featuring 218 classic games ranks among the highest-rated options on Amazon. The search volume for “kids lamps” surged by 95%, and searches for children’s scooters witnessed nearly a 100% increase—Google recommends this Play-Doh Pizza Delivery Scooter.

The rising trend of “Tonies” is noteworthy, as its associated playset saw a staggering 5000% increase in searches this year. There are numerous Toniebox starter sets, including the popular Cat in the Hat version. Among classic toys, the Vermont Teddy Bear remains the most sought-after bear annually.

Trending Quirky Gifts

In the realm of retro, turntables have made a resurgence with a 50% increase in search queries this year. Searches for “small portable speakers” also grew by 75%, with the Sonos Roam 2 being a favorite. The Playstation Portal Remote gained popularity this year. Similarly, LEGO is consistently among the most searched toys; Google also suggested this Tuxedo Cat kit. To enhance picnic experiences, a backpack cooler saw a 60% increase in search interest.

Popular Gifts for the Active

Merrell hiking boots emerged as a popular choice, boasting a 165% rise in searches. Available in various styles for men and women, they are a sought-after item. Furthermore, the popularity of Yoga mats tends to spike every January, making now the ideal time to consider gifting one. Additionally, Walking pads reached record popularity this year, and while using one, pair it with the trending Nike Motiva walking shoes, which are also in high demand.

In-Demand Beauty and Spa Products

Alongside the e.l.f. highlighter, searches for products from S’ABLE skincare, specifically the Labs Essentials Kit, surged by 5000%, while the Estée Lauder Advanced Night Repair also saw a spike in interest. Furthermore, interest in sleeping lip masks, such as this one by Burt’s Bees increased by 70%. The category of “skincare for men” has also gained traction, so products like Kiehl’s Facial Fuel for men are worth considering. Unisex fragrances like Maison Margiela have also gained popularity.

Trending Household Upgrades

One charming item gaining attention is the Our Place Wonder Oven, a multifunctional countertop appliance that can air fry, steam, bake, and more—searches rose by 50% this year for this device. Ice cream makers have also seen a 60% surge in search volume, and the Cuisinart brand is well-established in homes. In the realm of home fragrances, Diptyque remains the leading brand for candles, while heated towel racks are also gaining traction.