Following the buzz of the Consumer Electronics Show (CES) this January, there has been a notable decline in prices for older premium tech products, especially televisions. A noteworthy release was the Pro model of The Frame TV, prompting prices of the 2024 models to drop significantly. As of April, many sizes have seen even further price reductions.

For instance, the 43-inch The Frame from 2024 is currently offered at $797.99, down from the original price of $997.99, marking a record low, as noted by price-tracking services. The largest size, the 85-inch version has also seen a substantial discount of $1,800, now priced at $2,497.99 instead of $4,297.99.

Since its debut in 2017, Samsung’s The Frame TVs have transformed consumer expectations. Designed for those who appreciate aesthetics as much as performance, these TVs feature an anti-reflective matte display that enhances their dual function as digital art displays. Offering 4K picture quality, they are engineered to blend seamlessly into any interior design.

The 2022 model was particularly striking, so much so that it was mistaken for a painting by observers. Its matte finish brilliantly reduces glare, making it perfect for brightly lit spaces. While early reviews pointed out limitations in contrast and pricing, the newly released 2024 model promises significant enhancements.

With an improved refresh rate of 120Hz, QLED technology, and a state-of-the-art Quantum 4K processor, the latest iteration invites customization and offers unique frame designs, catering to individual tastes.