Thinking about conveying your affection with a floral arrangement this Valentine’s Day? While the gesture remains classic, the cost can be quite shocking. Delaying your purchase until February 14 may result in prices that are almost twice as high as the usual rates. However, there’s an intelligent strategy to help you cut down on costs and still send a heartfelt message. Here’s why it’s wise to secure your Valentine’s flowers sooner rather than later.

Order Valentine’s Day Flowers Now

Unfortunately, ordering in January could have helped in acquiring the season’s lowest prices. Nonetheless, the earlier you place your order, the less likely you are to face inflated costs typically paid by last-minute buyers.

With proper care, roses can remain fresh for five to seven days post-purchase. By purchasing your flowers a few days before the big occasion, you avoid paying inflated rates while still ensuring that your bouquet stays vibrant and appealing for Valentine’s Day—and ideally, a bit longer as well.

To further enhance value and longevity, consider selecting alternatives to traditional roses. Varieties such as carnations and orchids are equally stunning and can last up to two weeks. Not only will this choice be more budget-friendly, but it will also convey to your Valentine that they are exceptional and unique—far more so than a standard rose. (It’s advisable to be ready with an explanation for this choice!)

Moreover, by scheduling your rose delivery a day or two in advance of Valentine’s Day, you can sidestep various delivery surcharges that many services impose on such a busy day.

Ways to Keep Your Flowers Fresh

To extend the life of your roses, follow these tips:

• Use clean water for hydration.

• Cut the stems at an angle every few days.

• Eliminate any leaves that sit below the water.

• Keep them away from direct sunlight and heat sources.

• Incorporate flower food into the water.

Above all, remember that Valentine’s Day is primarily about sharing your emotions rather than spending excessively. With some foresight and smart decisions, you can create memorable floral displays that express love without the hefty price tag. Your bank account—and your Valentine—will appreciate the thoughtfulness.

If you’re on the lookout for alternatives to flowers, consider these creative Valentine’s Day gift options.