Instacart has introduced a fresh application named “Fizz,” which shifts away from traditional grocery deliveries to cater specifically to party needs—offering snacks and alcoholic beverages instead.

This isn’t Instacart’s first foray into alcohol delivery; the platform already facilitates alcohol orders in regions where it’s permitted. Competitors like DoorDash have similar services. However, Drizly is a notable player in the alcohol delivery niche, which gained popularity but faced challenges after a significant data breach in 2020. Following its acquisition by Uber, the app was ultimately discontinued in 2024.

Unlike Drizly, Fizz integrates features reminiscent of party planning platforms such as Partiful or Apple’s Invites. Not only can users place orders for drinks and snacks, but they can also invite friends to join in on the orders. Currently, Fizz is integrated within the Partiful app, enabling seamless planning for larger gatherings.

Users can initiate a “party cart” on Fizz and share a link with their friends, allowing everyone to join the session without needing to download the app. Group members can view existing orders as well as contribute their selections. Payments for individual items will be made by each participant, which has its pros and cons. While this approach allows flexibility, it might be ideal for many gatherings to split costs evenly. A group payment option could enhance the user experience.

For those using Fizz alongside Partiful, activating the “Group Order” feature allows all users within Partiful to access the Fizz link easily.

The Fizz app is strictly for individuals aged 21 and older due to its focus on alcohol delivery. A standard fee of $5 applies to all orders, not including tips.

In regions where alcohol delivery is prohibited, using Fizz or any similar service is not an option. States where Fizz is operational include Alabama, Arizona, California, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Iowa, Kentucky, Louisiana (select areas), Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Jersey, New Mexico (select areas), New York, Nevada (select areas), North Carolina, Ohio, Oregon, Texas, Tennessee, Virginia, Washington, and Wyoming, as noted by TechCrunch.