The Evolution of Google’s “I’m Feeling Lucky” Feature
Since its inception in 1998, the “I’m Feeling Lucky” function has been a staple of Google Search. While the majority of users opt for the standard search route, methodically sifting through results to find their desired link, this unique feature allows users with a clear aim in mind to jump straight to a specific webpage.
Usage of the button, however, has been minimal for many, particularly since most individuals utilize search directly from their browser’s address bar rather than navigating to google.com. Nonetheless, it remains a comforting option for those rare moments they do visit Google’s homepage, offering a sense of spontaneity in their search experience.
This beloved feature may soon be facing changes. Recent reports from The Verge indicate that some users are noticing the absence of the “I’m Feeling Lucky” button, which has been replaced by a new function: AI Mode.
AI Mode made its debut earlier in the year and should not be conflated with the AI-generated summaries that occasionally appear at the top of certain search results. Instead, this mode transforms the Google Search experience into a more conversational one, allowing users to pose complex, multi-part inquiries all at once. This feature aims to consolidate several related searches into a singular, cohesive query.
For instance, a user might inquire, “When is the optimal time to book a flight to Hawaii, and what items should I bring?” The AI Mode would then provide clear segments addressing each question—such as “Optimal Flight Booking Times,” “Booking Tips,” and “Essential Packing List for Hawaii”—all while delivering links to sources for further information. Those familiar with AI chatbots like Gemini or ChatGPT will find this experience notably similar, even featuring disclaimers about the possibility of errors in AI-generated responses.

Currently, AI Mode is not yet widely available, appearing mainly to select testers in Google Labs, and it is not a full replacement for the “I’m Feeling Lucky” experience for all users. For example, on a personal Google account, the “I’m Feeling Lucky” option still remains visible, positioned to the right of the search bar. Nevertheless, it is disheartening to see the traditional button being experimented with in favor of another AI-centric feature.
There’s an element of irony in substituting the “I’m Feeling Lucky” button with AI Mode: relying on AI for search results might make one feel fortunate, as these systems can sometimes generate erroneous or fabricated information. As highlighted by previous missteps with Google’s AI Overviews, the reliability of AI is still a topic of concern. As these models evolve, their tendency to “hallucinate” has increased, leaving users with uncertainty about the validity of the information provided.
Engaging with AI to enhance web searches can be beneficial, but it is crucial to approach this tool with awareness and caution.