For countless film enthusiasts, Letterboxd stands as a beloved social media platform—and its appeal is clear. This service has long provided a space to rate films, exchange and discover recommendations, and manage personal watchlists. Now, the company is preparing to introduce an innovative business model: on-demand video streaming.

The announcement was made during the Cannes Film Festival, where Letterboxd revealed that it will launch the Letterboxd Video Store. Although specific details remain sparse, there are glimpses of what users can anticipate. This upcoming service will feature “shelves” of curated films.

These selections will be handpicked by Letterboxd and aim to spotlight unique and noteworthy films. As stated by the company, viewers can expect a diverse collection that includes titles from the film festival circuit, less mainstream films, global cinema, and works by emerging filmmakers. This initiative promises to showcase movies that might not be readily accessible elsewhere, potentially allowing audiences to discover new favorites.

Similar to platforms like Prime Video, Apple TV, or Google Play, the Letterboxd Video Store will enable users to rent films on demand, either for a set rental period or for specific time frames. Currently, there is no confirmed launch date or timeline available. Letterboxd has assured users that information regarding featured titles, regional availability, and the rollout date will be shared in the forthcoming months.

Anticipation is building, and it’s hoped that the wait won’t be excessively long. This new feature appears promising and may serve as a fantastic enhancement alongside other alternative streaming services like Mubi. In the meantime, for those eager to maximize their Letterboxd experience, film enthusiast Eric Ravenscraft has shared five strategies to enhance usage of the app—especially for individuals interested in exploring the premium subscription options offered by Letterboxd.