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For many fans of Apple, the announcement of two new Pro iPhone models during their latest “Awe Dropping” event likely won’t come as a shock. Consistent with previous releases, the iPhone 17 Pro and 17 Pro Max showcase top-tier specifications and the most feature-rich offerings available in an Apple smartphone today, boasting an innovative pro camera system. However, there’s a noteworthy shift this year that may not sit well with consumers: the price to acquire a Pro iPhone has increased.
Since introducing the iPhone X in 2017, Apple has consistently set the price of its premium smartphones at a starting point of $999. This trend has continued with the iPhone XS, iPhone 11 Pro, and others all debuting at that same price. This year, however, the iPhone 17 Pro starts at $1,099, while the iPhone 17 Pro Max demands an eye-watering $1,199. Notably, the newly introduced iPhone Air, recognized as Apple’s slimmest model to date, now occupies the $999 price bracket.
Below is the complete pricing structure for the Pro models, organized by storage capacity:
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iPhone 17 Pro (256GB): $1,099
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iPhone 17 Pro (512GB): $1,299
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iPhone 17 Pro (1TB): $1,499
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iPhone 17 Pro Max (256GB): $1,199
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iPhone 17 Pro Max (512GB): $1,399
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iPhone 17 Pro Max (1TB): $1,599
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iPhone 17 Pro Max (2TB): $1,999
Setting aside the fact that Apple is now offering iPhones that require a $2,000 investment—if desired—$1,100 is still a hefty sum for a smartphone, especially with numerous alternatives available at much lower prices. Apple acknowledged this reality during its presentation, emphasizing the starting price of the iPhone 16e at $599. For those merely seeking an iPhone for essential functions like messaging and photography, this could be a more reasonable option. However, opting for Pro features now necessitates spending nearly double that amount, with prices climbing higher than anticipated compared to last year.
Increasing Costs by Reducing Options
The true situation deceives onlookers; Apple hasn’t just hiked the prices of its devices outright. If one were to purchase an iPhone 16 Pro with 256GB yesterday, it also cost $1,099. The same holds true for the 512GB versions and the 256GB iPhone 16 Pro Max. Besides the higher storage option available with the iPhone 17 Pro Max and the elimination of 128GB configurations, the pricing remains consistent.
What do you think so far?
