In today’s technological landscape, artificial intelligence is proving to be not just a means of expediting tasks, but rather a groundbreaking tool with legitimate practical applications. A prime example is Google’s innovative ‘try it on’ feature. Introduced during the Google I/O 2025 event, this functionality enables users to visualize how different clothing items will appear on their own bodies using either a mobile device or computer. By simply uploading a photograph, users can see themselves adorned in various outfits, and this feature is currently accessible through Google Search Labs.

Steps to Use Google’s ‘Try It On’ Feature

To explore this exciting feature, navigate to Google’s Search Labs page. After signing into your account, choose to participate in the “try on” experiment. When shopping on Google, you’ll notice a ‘try it on’ icon next to various products. Clicking on this icon will set the process in motion.

Upon selecting the feature, Google will prompt you to upload a full-length image of yourself. Once the photo is submitted, the AI will create visuals of you sporting the items you are interested in. For optimal results, it is advisable to upload a well-lit image where fitted clothing is worn. Accurate representation of your body shape is essential for the AI to generate reliable visuals, and an unclear image may yield inaccurate results. After trying on different looks, you have the option to share the generated images with others for feedback or proceed to purchase your favorite outfits directly.

However, it’s crucial to consider the quality of the product images you’re viewing. While Google’s AI excels in generating visuals, it relies heavily on accurate product photography. If the photos in the listings are misleading or improperly lit, this may compromise the effectiveness of the feature.

Utilize Google’s AI to Monitor Prices and Make Purchases

During the recent presentation at Google I/O 2025, the tech giant also unveiled future capabilities that will enable users to instruct Google’s AI to monitor product prices and even facilitate purchases. After finding an outfit you admire, you can prompt the AI to track the price changes. Once it drops to your preferred level, an alert will notify you, granting you the option to instruct the AI to complete the purchase using your Google Wallet information or opt for a manual transaction.

This cognitive shopping experience, termed “agentic checkout,” is anticipated to be available in the forthcoming months.